Selected work
Projects
MaxOptra Track & Trace
UX / UI · SaaS

MaxOptra Track & Trace

Real-time delivery tracking interface for a leading logistics platform , redesigning a complex operations dashboard into a clarity-first, high-density experience.

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MaxOptra Scan & Load
Mobile · UX

MaxOptra Scan & Load

Mobile-first barcode scanning flow for warehouse operatives. Zero training required.

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Josephine Cerqua Acupuncture
Branding · Web

Josephine Cerqua Acupuncture

Brand and web identity for a specialist London practice. Calm, considered, precise.

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How I work
My Process
01
Discover
Stakeholder interviews, user research, and competitive analysis to surface the real problem , not just the stated one.
02
Define
Synthesis into clear problem statements, user flows, and success metrics. A shared foundation before a single pixel is drawn.
03
Design
Rapid wireframes to high-fidelity UI. Iterated in collaboration with product and engineering , not handed over the wall.
04
Deliver
Polished specs, motion guidelines, and developer-ready assets. I stay involved through build to ensure intent survives implementation.
About

Designer.
Researcher.
Collaborator.

I'm Luke Hornsby , a UI/UX and Motion Designer with over two decades of experience making complex things feel effortless. From early research and strategy through to pixel-perfect delivery and animation.

Read more about me →
Based inBrighton, UK
Experience20+ years
SpecialismsUX · UI · Motion
CurrentlyOpen to new projects
PlatformsMobile · SaaS · Marketing
Capabilities
What I do
01
UX Research
User interviews, journey mapping, heuristic audits, and synthesis that shapes product decisions , not just reports.
02
UI Design
Systematic, component-led interfaces with attention to motion, density, and visual hierarchy at scale.
03
Motion Design
Principled micro-interactions and animation that communicate state and guide attention without distraction.
04
Prototyping
High-fidelity interactive prototypes in Figma, ProtoPie, and code , testable before a line of production is written.
Available for new projects

Let's work
together

Currently taking on new briefs for design, UX, or motion.

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