Cytiva

Role: Art Director

Platform: Web, animation

Job: This was an extensive course and consisted of six half-hour modules. My role was as the lead Art Director. The learning was to teach scientists the process of creating Cell Therapy, a highly complex topic. Each Module would look closely at the individual stage of the process.

Asset lists

The course was extensive and had many assets that were re-used throughout the learning. The challenge was making all the assets available to the graphic artists, who were also working on the course. I did this by setting up shared libraries in adobe to update assets when the client requested and push those changes to the team.

Art directions

Animation Storyboard

To the right is the storyboard of the Intro animation. My role was to storyboard and animated the intro animation. We then used that as the style as we advance through the rest of the course.